I've been researching and writing CXO profiles for Boardroom Insiders, an extensive database of in-depth profiles used by sales and marketing professionals, since July. In December, founder Sharon Gillenwater asked me to expand my role to create content for the site and consult on marketing. Yesterday, we were thrilled to have not one but two of her articles published on two different websites I had pitched over the holidays.

You can find The ROI Trap: The Dangers of Neglecting Untrackable Engagements at Eyes on Sales.

Five Reasons Account-Based Marketing Can Fail is on Chief Marketer.