Taking the Pain Out of Trade Planning

I write about food. I write about business and technology. So writing for Industry Dive's Food Dive is like enjoying a Reese's peanut butter cup. This new piece was an intriguing stretch for me because it addresses technology by AFS to help food companies efficiently address promotions. (Oh the things that go on behind the scenes of our daily life. Think about that the next time you stand in a supermarket aisle and see a sign for $2 off your favorite food item.)