I’ve been consulting with UCSD’s University Communications Office and as part of that project, was asked to give a presentation to the campus’s Marketing Council on guidelines and best practices for social media engagement. The meeting was held this morning and filled with about two dozen of UCSD’s marketing professionals from departments ranging from Athletics [...]
Archive for the ‘Social Media’ category
Meeting with the UCSD Marketing Council
Posted January 26th, 2011 by Caron. Comment (0).
Weblancing: Get the scoop on creating your own website at Oct. 7 SPJ program
Posted September 15th, 2010 by Caron. Comment (0).
Attention freelancers and would-be freelancers! Looking for new ways to generate leads for freelance jobs and sell your services? Curious about ways to make money (legally) online? Go beyond mere marketing and learn useful, money-making tips at SPJ’s “Weblancing: How to Create Content-Driven Websites that Make Money” program, set for Thursday, Oct. 7. Whether you [...]
Stone Brewing, “MustardGate 2010,” and Social Media Crisis Management
Posted June 25th, 2010 by Caron. Comment (0).
Stuff happens. Sometimes it’s major, potentially disastrous stuff that can potentially take an organization down or at least seriously damage its reputation. Sometimes it’s less threatening than it is embarrassing. But when “stuff happens” it requires a response, transparency, and a fix. Social media can be a tremendous salve to the wound by helping to [...]
Wake Up and Log In: Your First Daily Online Activity is Significant
Posted June 15th, 2010 by Caron. Comment (0).
My first waking tasks take me from bed to the computer to check e-mail, Facebook, and Twitter. Oh, sure, and the news. It turns out my actions — and yours are telling. eMarketer Daily reports that a study from e-mail marketing service ExactTarget finds that Internet users who check Facebook first thing in the morning [...]
Being “of” the Web
Posted May 3rd, 2010 by Caron. Comment (0).
I just came across a very telling speech delivered to the Wharton School of Business’s “Future of Publishing” conference by Martin Nisenholtz, the New York Times’s senior VP for digital operations. Obviously, Nisenholtz’s talk is directed at the publishing industry and the many challenges its facing as readers transition from paper to online. But what [...]
Two New Social Media Reports Reveal Twitter Impact on Marketing
Posted April 30th, 2010 by Caron. Comment (0).
Edison Research has just released a new report on Twitter Usage in America 2010 and the results are fascinating for the discrepancy between awareness of this social media platform and actual usage. Clearly, American awareness has exploded in just two years, from 5 percent in 2008 to 87% in 2010. That’s from preteens aged 12 [...]
IABC “Mining the Blogosphere” Panel
Posted April 26th, 2010 by Caron. Comment (0).
Last week I participated on a wonderful panel on blogging for the San Diego chapter of IABC. My colleagues on the panel were Dr. Michael Mandell, a clinical and corporate psychologist in private practice whose blog, Dr. San Diego, can be found each week on the San Diego Magazine website, on Regator.com and Alltop.com; Stacey [...]
What’s New? Lots!
Posted April 17th, 2010 by Caron. Comment (0).
It’s been frantic around here–all good stuff–but little time to pull rabbits out of hats in terms of writing on this page. But, I have some updates: I’ll be on the KPBS radio show These Days on Tuesday, April 20 from 10 to 11 a.m. to talk about vegetarian food with chefs Trey Foshee and [...]
My Top 10 Resources for Keeping Up with Social Media
Posted January 14th, 2010 by Caron. Comment (1).
Clearly social media is becoming much more establishment among smart businesses. But, it’s not just a matter of setting up accounts on Facebook and Twitter. You need to know what’s developing, what are the best practices, what are the trends. No matter what your industry, the organizations that are making the best use of social [...]
Fueling Your Facebook Fan Page
Posted November 19th, 2009 by Caron. Comment (0).
Have a Facebook account? How many times a week do you get requests to become a fan of a business or organization? If you do agree, how often to you pay attention to their updates or even visit the page? It’s something to consider when you launch your own fan page. Are you doing it [...]