I’ve been consulting with UCSD’s University Communications Office and as part of that project, was asked to give a presentation to the campus’s Marketing Council on guidelines and best practices for social media engagement. The meeting was held this morning and filled with about two dozen of UCSD’s marketing professionals from departments ranging from Athletics [...]
Archive for the ‘Public Appearances’ category
Meeting with the UCSD Marketing Council
Weblancing: Get the scoop on creating your own website at Oct. 7 SPJ program
Attention freelancers and would-be freelancers! Looking for new ways to generate leads for freelance jobs and sell your services? Curious about ways to make money (legally) online? Go beyond mere marketing and learn useful, money-making tips at SPJ’s “Weblancing: How to Create Content-Driven Websites that Make Money” program, set for Thursday, Oct. 7. Whether you [...]
Fish! All You Can Digest About Sustainable Seafood
This week has been hugely anticipated — by the members of Cooks Confab, by the participants in the events they’re putting on this week, and by those of us interested in sustainable seafood. Last night was the highly successful Fish! Facts. Held at Fibonacci’s Campus Point Bistro by Waters near UCSD, the sold-out event allowed [...]
IABC “Mining the Blogosphere” Panel
Last week I participated on a wonderful panel on blogging for the San Diego chapter of IABC. My colleagues on the panel were Dr. Michael Mandell, a clinical and corporate psychologist in private practice whose blog, Dr. San Diego, can be found each week on the San Diego Magazine website, on Regator.com and Alltop.com; Stacey [...]
Social Media: 3 Minds. 10 Questions.
Okay, we know you have far more than 10 questions. But, on Jan. 27, three of us — SDSU’s Director of Media Relations and New Media, Greg Block, Casey DeLorme of GetSpine Communications, and I — will be answering whatever’s on your mind regarding social media. In one hour. Now these are some questions we [...]