Recently, the Washington Post issued social media guidelines to its staff and they’ve caused some controversy, thanks to the long list of “can’t do’s” that some see as stymying the kind of conversation in which journalists need to be engaged. It’s not just media companies that are looking at how to manage the Tower of [...]
Archive for the ‘Home Builders’ category
Creating Social Media Policy or Shutting Down Engagement?
Posted October 1st, 2009 by Caron. Comments (2).
Shutting Down the Henny Penny Approach to Social Media
Posted September 8th, 2009 by Caron. Comments (2).
A client of mine recently copied me on a note to a marketing person she works with. It highlighted a piece she apparently liked about social media written by a professional speaker. The gist of this piece was exposing the “good, the bad and the ugly” of social media. The good was limited to one [...]
Closing the Communication Gap
Posted August 24th, 2009 by Caron. Comment (0).
There’s nothing mind-blowingly brilliant about this, but if you are investing the time and funds to launch and maintain a social media communications platform, I hope you’re not forgetting one crucial element. Asking your customers (and if you’re a home builder, your potential buyers and brokers) for their social networking contact information. All of the [...]